Business, Marketing & Finance cluster
Marketing Pathway
Level 1. Introductory
Startup Life
Equips young entrepreneurs with key skills in business, marketing, and finance through exploring real-world case studies and hands on projects.
About Course
From concept to company
This course equips young entrepreneurs with key skills in business, marketing, and finance. Students explore real-world case studies and projects; gain insights into regulatory environments and businesses strategies; and navigate the exciting journey from initial idea to a successful startup.
Skills
Skill-up approach
Market research
Business plan creation
Business modeling
Principles of Supply & Demand
Sales channels strategies
Tax legislation
Financial management fundamentals
Syllabus
Step-by-step to the Result
1
Igniting Your Entrepreneurial Spark
Entrepreneurship basics
Idea generation and market demand
Project: startup idea
2
Starting Your Engines: Building
and Testing Your Product
Customer needs and persona
Minimum viable product
Scalable sales and marketing
Project: Scratch product MVP
3
Fueling Your Dream: Pitching
and Funding Your Idea
Investor pitch crafting
Startup funding options
Investor relations
Project: investment deck
4
Taking Off: Company Building
Team building and company culture
Operational processes
US legal and regulatory navigation
Project: startup presentation
5
Accelerating Your International Growth
Business growth and sustainability
Project: international expansion strategy
6
Peaking Out and Selling Your Startup
Exiting a startup (acquisition, IPO, strategic partnership)
Project: startup exit options
Hands-on Projects
Case-based Portfolio
"Startup Life" final project
A startup presentation crafted for a company awards event, where students create a detailed visual map demonstrating their startup’s vital components: team structure, talent recruitment plan, company culture, operational systems, and market entry plans.
Testimonials
What Our Students Think
Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!
Tech Requirements
Fully web-based learning for a seamless implementation
Hardware & Software & Internet Speed
PC/Laptop or Chromebook;
Web camera and Headset;
Stable Internet connection from 30 Mbit/s/
Web tools only
Business model canvas tools;
Project management tools
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